This summer, Fabuwood partnered with JennAir for a spectacular rooftop event at the iconic World of Whirlpool, just steps from NeoCon in Chicago. Hosted by our Creative Director, Kerrie Kelly, the event offered an unforgettable mix of innovation, connection, and outstanding design.
NeoCon is one of the most influential design expos in the country, and being part of the action was a big deal. The rooftop event was the chance for the design community, including our own architect and design (A&D) team, to get hands-on with the latest in appliance innovation and experience Fabuwood in real time, all while mingling with industry leaders.
What We Showcased
The Fabuwood kitchen on display, designed by Kerrie Kelly, was a space that turned heads and got people talking. The Illume Catalina kitchen stole the spotlight in four finishes, each showing off a different dimension and tone:
Como Ash 2: soft, serene woodgrain
Nocce 3: rich, dimensional warmth
Matte Black: grounding, architectural contrast
Ida 1: refined, textural balance
Together, this kitchen display created a luxe experience that had everyone talking and showcased Fabuwood’s ability to be a leader in the design space.
Big Design. Bigger Impact.
Being part of this event helped us grow our presence in the design world and make exciting new connections. Our cabinetry didn’t just look good – it became a conversation starter.
We’re a true partner with designers who want more:
Unmatched speed – lightning-fast lead times
Precision quality – crafted to last, built with care
Dealer-first support – responsive, helpful, and human
Design-driven offerings – curated colors, on-trend finishes, and styles that wow
Tech-forward tools – from real-time rendering to digital resources that make work easier
Thank You, Chicago!
To everyone who joined us, thank you. Your presence, energy, and creativity helped make this event iconic. We loved connecting with you, sharing our passion, and getting inspired together. We’re looking forward to bringing even more designs and the latest finishes, colors, and more to our next event!
Order your Catalina door samples to bring the best of the rooftop event into your home.
